The Sales and Marketing Manager provides strategic and practical advice to boost the company’s sales and marketing efforts. They are responsible for organising public activities and the overall sales and marketing strategy.  The Sales and Marketing Manager is a strategic thinker and knowledgeable in everyday marketing activities. They have excellent communication skills, with lots of enthusiasm, and they are ready to make a difference.  This position has key knowledge of our industry and what matters to ensure that our marketing operations will engage all our patients and reach as many people as possible and therefore work in creative ways to the recovery of sight. The Sales and Marketing Manager is adept at strategic planning and the tactical execution of the company’s digital marketing initiatives.  This position is held by someone who is proactive in identifying social opportunities, understands the role of organic social media for national brands and stays up-to-date on the ever-changing social media landscape.

Key area's of responsibility

  • Strategic planning for all current sales and marketing endeavours; building, mentoring and overseeing support staff

    • Analyse current trends and develop and implement the sales and marketing strategy for the company accordingly to reach more patients in the effort for the mission of sight

    • Manage relevant budgets, prepare monthly reports and develop plans for improvement

    • Build, mentor and oversee the sales, marketing and communications staff (including social media marketing, call center and graphic designers)

    • Train staff on customer service and teamwork

    • Conduct regular meetings with relevant team leads 

    • Oversee all patient communication

    • Creatively develop ways to generate new business

  • Implementation of the most appropriate sales and marketing strategy to completion with submission of final reports

    • Executing the vision, strategy, tactics and day-to-day operations of our online marketing channels with a focus on driving both online activity and subscriptions

    • Increase advertisement efficiency and viewer engagement through adequate social media coverage for relevant events

    • Be able to aid in the creation of digital pictures through the advanced art and editing programs 

    • Events planning, organising and executing

  • Development of content for the PEC University and the implementation of the roll out to all staff

Required knowledge, skills and abilities:

  • Proven experience as a marketing manager and/or similar role

  • Knowledge of data analysis and market research

  • In-depth knowledge of marketing principles and best practices

  • Proficient in MS Office/working knowledge marketing software (e.g. CRM)

  • Ability to think strategically and analytically

  • Adept in writing proposals and reports 

  • Excellent communication (particularly with the written language) and presentation skills

  • Outstanding organizational abilities

  • Aptitude in problem-solving

  • Recent experience developing digital marketing plans with a strong understanding of the current online customer acquisition channels

  • Must be able to provide insight on Facebook Business Manager, Hootsuite, social listening tools, constant contact etc.



  • High School Diploma or GED required.

  • BSc/BA in marketing, communications, business or relevant field; MSc/MA will be a plus.

All candidates meeting the minimum requirements for the position, please submit your resume and portfolio (including your social media handles) to

Branch Manager - Rose Hall

  • Increase the overall productivity of the team by increasing employee engagement, implementing efficiencies and capturing growth opportunities.

  • Provide excellent customer experiences by fostering a  teamwork culture; meet and exceed customer expectations of exceptional service; cultivate and nurture current and future customer relationships.  Patient referrals are the greatest compliment.

  • Manage daily operations, especially customer service, sales and finance activities,  making improvements as needed.  Daily function of the office is streamlined, efficient and professional to support profitability.

  • Ensure growth, productivity, profitability through company sales and marketing strategies and effective budgeting.

Required Knowledge, Skills, and Abilities:

  • Advanced administration and strong leadership skills.

  • Successful at fostering camaraderie, team-building, problem-solving and strong employee morale.

  • Excellent communication skills, demonstrated in both verbal and listening skills with employees as well as patients.  Demonstrates a professional and calm posture when confronted with an angry patient or disgruntled employee.

  • Models a strong work ethic for staff by being reliable, dependable, and willing to “pitch-in” outside of normal position responsibilities, providing an excellent leadership example.

  • Excellent knowledge and experience in computer skills; optometric software (on-the-job training provided) and Microsoft Office.

  • Excellent knowledge of general office equipment, the ability to assess technical challenges and handle these quickly and appropriately.

  • Excellent organizational skills.

  • Experience with managing human resources.

  • Demonstrates strong analytical skills through attention to detail and problem-solving techniques.

  • Ability to manage multiple projects at once.

  • Proven track record of good performance.


First Degree in Management Studies or Similar discipline preferred;

An Associate Degree with 2+ years of experience in a similar role will be accepted in lieu of a First Degree;

Experience in healthcare is a benefit, but not a requirement.


Not required.


3+ years Business Leadership/Management/Sales experience in a corporate environment (preferably healthcare) required.

All relevant candidates to please apply by sending your resume to 

We do accept resumes on an ongoing basis for positions both in the U.S. and Jamaica. While staff positions are not always available, we encourage those who are interested to submit their application to be considered for an internship in Jamaica at both Professional Eye Care and Mission of Sight.

Join Our Team. Submit Your Resume.

Thanks for submitting! We will be in touch with you when a position opens that matches your skills and experience.